New media has caused society to
become more outspoken. It has given us the sense that we have a voice and that
voice can be heard by anyone at any time. New media has allowed us to view
everyone as human, because no matter how important of a job one has, they still
manage to find the time to publicize their lives on social media. As odd as
this seems, it has revolutionized the concept of celebrity. What was once
unreachable is now only a Tweet or Facebook comment away.
New Media & Business
5/18/2014
5/11/2014
Privacy and Confidentiality
Social Networking sites such as
MySpace and Facebook began as a fun method of self-expression. Users would post
“inside jokes” publicly on each other’s profiles and photos of all kinds were
uploaded without a second thought. Now that new media has become so mainstream
in the corporate world, social networking profiles can no longer be used so
freely. Although “privacy” settings are available to restrict viewers, many
companies will gain suspicion of a potential employee whose social profiles are
too hidden. People tend to share very personal information on their profiles,
and thus need to be aware of who might be viewing them.
5/04/2014
Advice to Brooklyn College
I would suggest Brooklyn College
create a Facebook page for each course offered at the school. Professors can
use this as a way to easily communicate with the entire class at once, and
maintain an organized schedule with reminders for upcoming assignments. Students
can also use the class Facebook page to express questions and concerns. Other
students can see what their classmate has posted and “Like” it to confirm that
this is a popular thought. Furthermore, each department can require a link to
the class Facebook page be submitted, thus providing an easy glimpse into
student feedback and the semester as a whole.
4/27/2014
Social Networking
As mentioned in my previous post,
social networking has become an essential tool for all businesses. Companies use
social networks as a way to keep in touch with their consumers and inform them
of any updates or new inventory. In this way, social networking can be viewed
as a source of free advertising. Furthermore, it allows companies to easily
receive consumer insight, which can be used to modify products and
services. The danger of social
networking for businesses is that it neglects to filter the useful insight from
the nonsensical. A vocal minority does not necessarily represent a wise
majority. With this said, businesses need to take each consumer insight with a
grain of salt and figure out what makes sense and what doesn’t. As long as a
business doesn’t run away with an idea just because it was promoted on social
media, the concept of consumer feedback should be overall beneficial in the
long run.
Social Networks are also used as a
common news outlet. Breaking news and trends now almost always start on social
media, where the public will also comment on said news and trends. According to
the New York Times articles, Getting the Most Out of Twitter, social networks such as Twitter have become more
useful “as a way to tap in to the discussions of the day than to broadcast
their own thoughts.” Although social media is known for providing an outlet to
be vocal, one does not have to write so much as a tweet to reap the benefits of
the site. However, with all the information buzzing around on social media, one
is bound to have an opinion they’re compelled to share with the world.
4/20/2014
Check Out Social Networking Sites
Around the year 2006, when MySpace
was at it’s peak in popularity, the site was known largely as a way to stay in
touch with friends and even make some new ones. The number of comments on an
uploaded photo was used as a measure of popularity. Now, however, in fierce
competition with a plethora of social networking sites, MySpace seems to have
redefined itself as an outlet for new music. Though the tools to upload photos
and comment on each other’s profiles are still available, the company has zoned
in on something that can set it apart from its rivals and give it a unique
identity. Friendster, another social networking site, took a similar approach;
though instead of zoning in on music, their focus is mostly on video games.
Twitter has become an essential tool for all businesses. Even politicians are
expected to maintain a Twitter account with which they update the public on
reform, public appearances, and progress during a campaign. Celebrities use
Twitter as a way to connect with their fans. Before the age of new media,
celebrities were rarely viewed as real people who endure the day-to-day
struggles of common life. Now, however, celebrities can publicize their daily
frustrations, thus humanizing them and making their fans feel personally
connected. Facebook continues to trump the competition when it comes to social
relations. It has established itself as almost a necessity to function in
modern society. Facebook is used to track down old friends and relatives, share
photos, manage social events, and maintain client/business relations the way
Twitter does. The question “do you have Facebook” has been replaced by “what is your Facebook
name,” because it is assumed, at this
point, that everybody has one.
4/13/2014
Wiki
Edited second paragraph under “early life.” - http://en.wikipedia.org/wiki/Sara_Bareilles#Early_life
4/06/2014
Blogs vs. Wikis
According to Kathy E. Gill, blogs can be described as a
regularly updated form of reverse chronological journalism, which offers links
to related content across the internet and tends to be written with a sense of
the author’s voice. Blogs may feature more than one author (http://faculty.washington.edu/kegill/pub/www2004_blogosphere_gill.pdf).
Similarly, Wikipedia defines a wiki as a
collaborative content management system which focuses on a specific topic.
Unlike a blog however, a wiki does not usually have an owner or leader, but
adapts to the needs of its users. The structure of a wiki reflects the use
cases of its viewers and editors (http://en.wikipedia.org/wiki/Wiki).
The ability to collaborate on blog or wiki entries has
enabled an unprecedented flow of information around the world. Blogs with
multiple authors collaborating together may allow for a large collection of
work with a distinctly unique voice, and some feature comment sections to allow
for viewers to participate directly in content creation in addition to
consumption.
Wikis by nature are intended to be collaborative and there
is virtually no limit to the topics they may cover.
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