Around the year 2006, when MySpace
was at it’s peak in popularity, the site was known largely as a way to stay in
touch with friends and even make some new ones. The number of comments on an
uploaded photo was used as a measure of popularity. Now, however, in fierce
competition with a plethora of social networking sites, MySpace seems to have
redefined itself as an outlet for new music. Though the tools to upload photos
and comment on each other’s profiles are still available, the company has zoned
in on something that can set it apart from its rivals and give it a unique
identity. Friendster, another social networking site, took a similar approach;
though instead of zoning in on music, their focus is mostly on video games.
Twitter has become an essential tool for all businesses. Even politicians are
expected to maintain a Twitter account with which they update the public on
reform, public appearances, and progress during a campaign. Celebrities use
Twitter as a way to connect with their fans. Before the age of new media,
celebrities were rarely viewed as real people who endure the day-to-day
struggles of common life. Now, however, celebrities can publicize their daily
frustrations, thus humanizing them and making their fans feel personally
connected. Facebook continues to trump the competition when it comes to social
relations. It has established itself as almost a necessity to function in
modern society. Facebook is used to track down old friends and relatives, share
photos, manage social events, and maintain client/business relations the way
Twitter does. The question “do you have Facebook” has been replaced by “what is your Facebook
name,” because it is assumed, at this
point, that everybody has one.
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